Marketers are spoiled for choice when it comes to content curation and sharing software. This software space is stuffed with platforms that allow you to sort through content, filter noise, and analyze the impact of your respective social shares.
Marketers love BuzzSumo, and for good reason. It gives content research, social listening, influencer sourcing, and link research all-in-one place, and lots of this info is free – to a point. Whenever your company needs something more or different than what BuzzSumo offers, it’s time consider alternatives.
We’ve gathered a list of the best BuzzSumo alternatives for a variety of different use cases. Each of these tools provides some kind of “trending content,” feature, but that’s really where similarities end. When you’re done skimming 14 different social channels for viral content, do your team a big favor to check out these options.
EpicBeat is created to curate content, find influencers, and perform social listening tasks. The interface has lots of features, but is still simple to learn, with filters, charts, and graphs to assist you organize your results. Since it’s mainly a content curation tool, EpicBeat’s focus is finding great content and sharing it directly through your site. It offers integrations for social listening across most platforms, although only Twitter is available in the free level.
The free version also limits anyone to content up to a month old, but if that’s everything required, it’s free forever. In the premium level, subscribers can view content lists as old as one year. The web page offers built in sharing and engagement stats for every single content asset, in order to locate fairly easily the most viral content and share it in your platform.
EpicBeat content dashboard
In the same company that owns EpicBeat, EpicTrack is an enterprise-level content sharing platform for the data-driven marketer. This software is a buzzsumo alternatives, but far more powerful with the addition of in-depth analytics regarding how content affects your financial well being. By combining your site content aggregation and sharing with site visit data, EpicTrack shows specific ROI for each and every component of shared content. Which means you can track the immediate negative effects of each post within the same platform that you first discovered or scheduled the share.
In addition to providing you with an all-in-one tool, EpicTrack dives deeper with Sentiment Analysis and Mention Analytics, each of which are made to help you gauge reader feedback. Sentiment Analysis tells you the tone of comments and shares, so that you can react quickly to customer feedback (both negative and positive) without searching through every mention by hand. Mention Analytics tracks your posts authors and filters customer response for yourself.
EpicTrack content analysis dashboard
Feedly helps users filter text from feeds, blogs, and online magazines in accordance with the topics and publications you specify. That can come in handy if you’re trying to find relevant third-party content to share with you – or, heck, just read – on a daily basis. Although Feedly is created in the Rich Site Summary (RSS) model, it goes far beyond the typical RSS feed with sharing, suggestions, and over 200 application integrations. Each piece of content is stripped down to its basic text and pictures, filtering out ad noise and sign-up interruptions, making reading on Feedly a soothing experience.
Feedly’s keyword and social listening functionality is powered by Google Alerts, although the app integration allows you to develop your keyword and mention notifications into the existing content feed. The vast variety of app integrations means sharing pertinent happy with your team or audience is easy. Feedly doesn’t provide much when it comes to analytics on existing or shared content, but the stripped-down feel, mobile app, and straightforward content discovery tools turn this a great tool for marketers dedicated to reading and sharing.
Feedly mobile content views
Oktopost was created especially for marketers and social networking managers within the B2B space. Along with content discovery formats, your team can connect existing RSS feeds to monitor your most valuable resources for new content. Automation helps streamline your articles sharing by scheduling posts across social platforms and services. In addition they offer a browser extension for simple scheduling and sharing.
Because they’re B2B focused, Oktopost integrates website analytics right into their platform to assist marketers measure the impact of their content. Furthermore, it integrates with existing CRM and marketing automation platforms including SalesForce, HubSpot, and Marketo. Oktopost builds custom pricing packages tailored in your organization’s needs.
Oktopost social curation dashboard
As the name suggests, Sprout Social is actually a social media-focused content curation and sharing tool for marketers. A combination of discovery and publication capabilities with customer care and lead tracking makes this a strong tool for small enterprises and corporations with high social engagement. Analytics and reporting features complete the platform, allowing marketers to prove successful campaigns and show measurable leads to stakeholders.
Sprout Social’s strength is at its customer-focused integrations. Direct messages out of your social channels are routed towards the dashboard, where any authorized users can respond without switching between a number of accounts. Also you can utilize the Monitoring feature to follow mentions having a sales focus. Sprout Social offers single user, team, and enterprise editions.
SproutSocial content trends dashboard
The Ahrefs platform is fantastic for marketers and social media managers that want to improve backlinks and relative SEO while tracking content and mentions. Ahrefs crawls over 4 billion links daily, which is useful in case your strategy relies heavily on link-building. While those crawlers are out scouring the world wide web for links, they’re also in a position to curate a lot of brand- and keyword-related content to your team to talk about. Every post includes interaction, keyword, backlink, and ranking metrics.
Unlike the majority of the platforms with this list, Ahrefs doesn’t integrate with social channels to directly share or publish content. What it really lacks in sharing capabilities the software program makes up for in analytics. Ahrefs is designed for content managers and SEOs enthusiastic about how content and backlinking affects overall site and website landing page rankings, but could be confusing at a lower price experienced users.
Ahrefs content analytics dashboard
When you’re ready for an alternative to BuzzSumo, you can either monitor the achievements your social posts by searching through channels and switching from platform to platform, or save your time and move to a social media marketing platform that does it all.